Here are some of the limits of web video business: You can’t pay crew, and you can’t carry a lot of gear.You can’t afford to spend a lot of time on post production, and you’ll have to create all of the material yourself.
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I prefer to have at least a week to perfect a 2-minute video, but I rarely get that much time. To get fast turnarounds you’ll need to outsource your work or hire extra crew – that costs money. Youtube itself advises every content producer to create and publish at least one video per week. You could buy a Canon EOS 5D Mark III, a couple of great lenses, a tripod, slider and a couple of Litepanels for that.
If it takes three days to shoot the script, you’ve just spent 6 days in total. If you get a million views a month for your Youtube channel, and Google pays you $5, you’ll earn $5,000 that month, spread over four videos and shared between one other crew member. And we haven’t even begun to address the reality that unless you hit a million viewers, it’s unlikely you’ll see any money. If you want to sell off this gear after a year, you will get at least half your investment back, so you’re only spending what you would be spending on renting in 6 months.
Obviously, you would need a brilliant value proposition or talent for sustained internet success. You don’t even have to pay upfront, if you get a 12 month or 24 month financing from Amazon, or the like.
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Please help support wolfcrow and buy from B&H and Amazon. In Parts One and Two, we’ve learned what specifications (or settings) a camera must have to produce great web video.
To really blow a web video out of the park, you could simply shoot with the best camera you can afford.
Most web video content producers can’t afford expensive cameras, even on rent.
Even if they could, they might want to ask themselves these two questions: If Google pays you for every 1,000 views, you’ll earn ,000 per million views.
It costs about 0 to rent cheap gear, and about a ,000 for expensive gear, per day.
Let’s say you spend another two days for editing, finishing and uploading your video.
A million views is not even break-even, if you’re planning on shooting with expensive cameras. That’s where the el-cheapo quality is extremely important.