The former excludes people who don't want someone who is overly concerned with appearances (even if they themselves are fit), and the latter includes those fit people who care about more than the superficial.
Remember - you have already started your profile by saying who you are and what you're into - if someone is still reading, they're already intrigued by you and what you care about.
If you really want to meet someone who loves sailing because sailing is your passion, that person who also loves sailing is already hooked as soon as they read that sailing is your passion!
When you are writing about who you are and how your live your life, be sure to show the reader what that looks like in action.
You are trying to attract the right people to you, and to do that you need to be specific.
For example, many people say in their profiles they like to travel.
If you are looking for love online, a great profile is key. If you're at a loss, ask your friends for help describing you.
Of course you need compelling photos, but those who are looking for a real relationship will look beyond a pretty face to find out what you are about. How would they describe you to someone they were setting you up with? Don't use the crutch of describing your job and moving on. Winning a pro surfing competition or rescuing stray dogs?
It would be nice if everyone could give you the benefit of the doubt and magically see what a fascinating, unique, loving person you are, but that's not how online dating works. It's not a resume, and your job should get little focus. But more importantly, what are you passionate about? If you care about learning new languages and taking trips to test your skills, say so!
A generic profile that doesn't say much or says the wrong things will be overlooked by the very people you truly hope to connect with. If you hope to meet one of them, speak to them, not the masses! The right people are going to think that's awesome. Don't hedge and downplay you desire to be in a committed relationship, or your desire for the opposite! Please be sure to say who you want to meet in your profile, without sounding overly specific as to their characteristics.
Your profile should start out by describing your most prominent and positive character traits. Remember - you want to attract the people who are looking for what you are looking for. Avoid listing your ideal partner's hobbies, height, body type, education and interests.
Choose 3 or 4 adjectives that best describe your personality.