The unconscious is where most of the work of the mind gets done; it's the repository of automatic skills, the source of intuition and dreams, and an engine of information processing.
Fleeting perceptions may register in the unconscious mind long before are aware of them.
Editor's note: Is your business in need of a sales boost? Join us for part two of our live online chat with sales expert Grant Cardone, who will share his best strategies for closing a sale. The most successful entrepreneurs create a connection with the customer by bringing their own personal touch to the sales process.
Often, your sales approach matters just as much as what you're selling.
It isn't always enough to create and promote an outstanding product or service.
"People buy from people that they like and can relate to," says Adrian Miller, a sales trainer based in Port Washington, N. "When business owners overlook the importance of that personal connection, they run the risk of losing the prospect to someone else--usually someone who took the time to create a relationship and help the prospect buy something rather than trying to simply sell to them." Here are seven tips on salesmanship that can help you develop that special rapport with potential customers: 1. If you long for the days of shopping at a local business where the owner knew your name and your family, try to emulate that experience.
For instance, remember one or two details about your customer and bring them up in conversation.
"If you know a customer has a daughter finishing up grad school, ask for an update," says Laurie Brown, who owns a sales training company in Detroit and is the author of (The Difference, 2011).
"Everyone likes to feel they're important enough that someone remembers the little things in their life.
It's one important way we go past viewing customers as a dollar sign to a human who is appreciated." 2. Before you launch into a hard sell, take time to probe your prospect.
Ask questions that will help your customer explain what he's looking for.